Plus Size Mamas, This Ethical Breastfeeding Line Will Change Your Life
It's World Breastfeeding Week, and I couldn't be more delighted to share something big that I've been working on for the last six months to contribute to this important cause.
As of TODAY, the Leche Libre Plus Size Collection has officially launched its Kickstarter.
I AM SO PUMPED!!! Y'ALL, THIS IS A GAME-CHANGER FOR PLUS SIZE MOMS WHO BREASTFEED.
Last year, I wrote about Leche Libre's first successful Kickstarter on my blog, and it is, to date, the most-read post on this dinky little blog. It went kinda viral, getting shared hundreds of times over. I'm not bragging, I'm simply pointing out that clearly, CLEARLY, there's been a need for more options in the breastfeeding apparel space. Clearly.
When Leche Libre founder Andrea Newberry asked for my help to develop her first ever plus size breastfeeding collection, I wasn't just a yes, I was a HELL YES.
Moms deserve way more respect than they get in general, and it's time that breastfeeding and maternity apparel companies recognize that life exists outside of jersey v-necks and tank tops. On the other end of that latched baby, there's a woman who is more than just a mom. She may be a photographer and hip-hop dancer like Leche Libre plus model Edrea. Or a makeup artist and fashionista like Leche Libre plus model Billie. If other brands don't want to step up to the plate to help badass plus moms like these express themselves while also feeling comfortable to breastfeed, Leche Libre is happy to be the one to do it. Every woman deserves to feel confident in the clothes she wears.
When you help fund Leche Libre's plus collection, we all get to give a big F YOU to:
1. BODY SHAMERS, EVERYWHERE. Plus size women, let alone moms, do not need to blend in because of some wrongheaded belief that women are only valuable if they're thin. That's some BS and we aren't hearing it anymore.
2. CRAPPY FAST FASHION. Leche Libre is made to last right here in the USA with ethical labor standards, using sustainably sourced materials. Doing right and looking good.
3. BOOB HATERS. Leche Libre is not only stylish, it makes breastfeeding easier and more discreet. As Andrea says, "women should be able to breastfeed in killer style wherever we damn well please."
4. MOMMY SHAMERS. This whole myth of the selfless mom being the best mom has got to go. Moms who practice self-love by wearing what makes them feel good teach their kids to do the same. Ain't no shame in the self-love-through-style game.
Helping Leche Libre reaching its $12,000 funding goal isn't just about supporting a woman-owned, feminist business in empowering moms of all shapes and sizes to breastfeed.
This is about putting more brands on notice. We demand better for plus size moms, and we're going to get it.